BA’s latest announcement will be music to the ears of British Airways customers, as the airline has added tracks from the London Symphony Orchestra to its in-flight entertainment system.
A selection of music from 10 London Symphony Orchestra albums are now available on board, spanning the classical, opera and choral genres.
The Orchestra performs tracks from world-renowned composers including Mozart, Verdi, Haydn, and Debussy among others. Customers will also recognise a number of tracks from Prokofiev’s Romeo and Juliet, the 1984 film Amadeus and Holst’s The Planets, one of the most popular and widely recognised musical works of the 20th century.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “It’s a real pleasure to be adding music from the London Symphony Orchestra to our entertainment system, which gives customers even more choice on what they want to listen to or watch on board. They’re an example of brilliant British talent with a fascinating history, which we know our customers will enjoy regardless of whether they’ve listened to much orchestral music previously.”
Becky Lees, Head of LSO Live, the London Symphony Orchestra’s award-winning record label, said: “The London Symphony Orchestra has a mission to bring its music to as many people as possible. We’re delighted to share this selection of our live recordings via British Airways’ in-flight entertainment system. International touring is an important part of the Orchestra’s life so this is an excellent way to give British Airways customers the chance to explore our music making as they also travel the globe.”
These changes to British Airways’ in-flight entertainment system are just one of a number of ways that the airline is looking to better-serve its customers. Earlier this year a renewed food offering was rolled out in World Traveller including, on longer flights, a full second meal. In Club World, new dining and White Company bedding is being rolled out across the network. These changes come as part of the airline’s £4.5 billion investment for customers over the next five years which also includes new cabins in its Boeing 777 aircraft operating out of Gatwick. The new aircraft cabins feature an in-flight Panasonic entertainment system which has been updated with larger HD screens. The screen size has doubled from six to 12 inches in World Traveller Plus and increased from six to 10 inches in World Traveller.
Customers who fly with British Airways on long-haul flights have free access to over 1,000 hours of films, TV shows and audio programmes via their personal seatback screen. The content is updated regularly, with categories often added for major holidays or key calendar events.